Secret # 6: Everyone is a Client
A thriving law practice requires good clients to serve as well as good client service. Building a client base is a challenge for most lawyers, regardless of practice area, geographic location, or business model. A proven system many lawyers have used with significant success requires steady techniques consistently applied. In this way, we learn to attract good clients, not acquire them.
“But where do I find those good clients?” lawyers often ask.
Secret # 6: Everyone is a client. Thriving law practices are built when your practice is combined with your life. Over time, your friends and colleagues advance in the world, just as you will. Clients come from everything you do, everywhere you go, and everyone you know.
Happy lawyers tell us their great law careers developed through varied client experiences, which flow from varied life experiences. Many clients became close friends first, and clients later. Lawyers enjoy helping others and find helping friends even more satisfying.
When you treat everyone you meet as if they were already wonderful clients, more often than not, they will be.
